This is a generic brand video.

Have you seen this? It's brilliant. It's about everything and nothing at the same time. It could represent basically any Fortune 100 company's advertising methods. My colleague shared the original poem with me a while ago and loved it so much it's hanging on the bulletin board in my office as we speak. To me, it's a reminder that if you try to appeal to everyone, you connect with no one. 

"Lest you think we're a faceless entity, look at all these attractive people. Here's some of them talking and laughing. And close ups of hands passing cans to each other, in a setting that evokes community service."

But I will tell you this, I'd buy any product or service that used that baby in a bear costume in its advertising. I'm simple like that. 

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